A leading furniture retailer was evolving its business strategy to focus heavily on e-Commerce. They hypothesized that if they used Xaxis proprietary AI, Copilot, to optimize towards high value orders instead of raw order count, the retailer’s return on ad spend (ROAS) would increase. Erik Castillo is President, Latin America at Xaxis LLC. Searching for "Xaxis" job or career in United States of America (USA)?Welcome to CareerDP, your all in one easy to use job site that can assist you to any job search. Free to qualified media, marketing and advertising professionals. “trigger moments,” as Wilensky calls them. Dort können Sie auch Ihre Einstellungen festlegen. “Were in a unique time in terms of unrest and anxiety, but unfortunately there’s always something in the news like a natural disaster, war or tragedy,” The Xaxis Analytics team recognized that focusing on a CPO metric meant all orders would be weighed equally, thus the campaign would optimize toward order count rather than toward order value. As Managing Director, Brian is responsible for Xaxis strategy and development in North America. Marcus Siddons is Managing Director, the Middle East & North Africa at Xaxis LLC. Kantar is the world’s leading marketing data, insight and consultancy company. This test was run alongside the client’s previous programmatic audience segments for performance comparison. Learn more. 175 Greenwich Street. “The best things brands can do is to work their agencies to decide where to draw the line.”. Password   Kantar. View Guy Dries' business profile as Client Success Manager at Xaxis. Xaxis North America President Talks About Brand Safety mediapost.com - Laurie Sullivan. how do I properly make the x-axis of the MTi-3 sensor (that is, if I'm not wrong, the axis along the long side of the sensor and oriented from the leds to the pins) pointing the magnetic north? It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments for its clients. NEW YORK & MIAMI--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic audience company, announced today the promotion of Lucas Mentasti to CEO, Latin America.Mentasti was previously managing director, Latin America and the first employee dedicated to the region. Xaxis continues to put an emphasis on protecting brands -- not only in It’s not as advanced as desktop, … Xaxis. 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It’s not about suppressing topics in a negative keyword list, she said. … Brands have different tolerance levels. inappropriate content. Xaxis Launches in the Middle East and North Africa; Brings World’s Most Powerful Programmatic Platform to Region’s Digital Media Market Regional Firsts Include Groundbreaking Second-Screen Solution Xaxis Sync and Turbine, Industry’s First Real-Time Data Management Platform Wilensky declined to put a time frame 30th Floor. Much consideration goes into determining if it will “become a blip in the news or something more long term,” she said. Data & insight. Laurie Sullivan is a writer and editor for MediaPost. comes to validating an ad ran or implementing safety measures, said Gila Wilensky, president of Xaxis North America, WPP’s global programmatic arm. Matt Sweeney is CEO:North America at Xaxis, LLC. If you're already a paid subscriber, please sign-in. Xaxis Jobs 2020. For a smarter, safer world. Xaxis services over 2,700 clients across 33 markets in North America, Europe, Asia-Pacific and Latin America. Brian Gleason, Xaxis' North American CEO, will succeed Mr. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. “This might mean the creation of new terms,” she said. By combining intelligent technology and human imagination, Axis offers solutions based on sight, sound and analytics to improve security and optimize business performance. terms of verifying that an ad ran and is seen by the viewer, but ensuring the brand’s ads don’t serve up adjacent to undesirable content. We’re (just) packaging up a 30-second spot. Brands wouldn’t suppress the word “inauguration,” but would suppress “protests” or “riot.” These ongoing lists need constant attention and require updating at “researching negative keywords at the beginning of every news cycle,” Wilensky said. presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform. Xaxis, the world’s largest programmatic media and technology platform, announced today it has named ad industry veteran John Wittesaele as president, EMEA. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order). “You can’t It's no longer an option to have advertisements run near questionable or Matt Sweeney is the new CEO of Xaxis in North America. See Matt Sweeney's compensation, career history, education, & memberships. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. E infona@xaxis.com. Brian is Managing Director, North America of Xaxis.   Forgot? Xaxis vision is built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients. “It’s not about eliminating the brand from breaking news events, because that takes out a chunk of topics,” she said. I don't know why but when I run the 3D orientation view on MT Manager I see a completely different orientation from the real one. Lesser within the digital group. By the end of the five-week test, the Copilot model was delivering a 2X higher ROAS and a $33 higher average transaction value than previous tactics. They hypothesized that if they used Xaxis proprietary AI, Copilot, to optimize towards high value orders instead of raw order count, the retailer’s return on ad spend (ROAS) would increase. Mr Matthew Sweeney is the CEO of North America region at Xaxis. View profile. the beginning of each news cycle. Diese Website verwendet Cookies, von denen einige für das ordnungsgemäße Funktionieren der Website erforderlich sind und andere zur Verbesserung Ihrer Benutzererfahrung während Ihres Besuchs dienen. media buying is underway at companies such as Integrated Ad Science. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Bitte auf „ Alles klar! “ klicken retailer was evolving its business strategy to heavily. Just block huge chunks of places where the audience might spend 20 % of their.... 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