Exactly 120 years have passed since H.D.Lee set his original aims and standards of 'quality & strength'. History of Jeans and other jean related products, their Fashion Trends and other related topics about History of Fashion.It also highlights the celebrities who are seen wearing casual designer jeans and other designer clothing. アメリカ大陸の真ん中に位置するカンザスでヘンリー・デヴィッド・リーが食品と生活雑貨の卸商”H.D.Lee Company”を設立する。”Lee”の現役の誕生だ。カンザスという場所柄、ダンガリーズやオーバーオールなどといったワークウェアもその取り扱い品目の一つだった。当初は東部から既製品を仕入れていたが、度重なる入荷の遅れに業を煮やしたH.D.Leeはある決意をする。ワークウェアの自社製造である。ジーンズメーカーとしての”Lee”の歴史が動き出した瞬間だ。, 1911年、ついに自社工場での本格的な生産がはじまる。高品質な8ozデニムでつくられたビブ・オーバーオール、ジャケットなどが高く評価された。またこの時期に生産開始したダンガリーズはのちの名作”Lee COWBOY”へと発展していくこととなる。1913年には”Lee Union All”を開発。これは車を整備する時に着るための作業着で、カバーオールとダンガリーズを縫い合わせたものだ。1913年にはその機能性が認められ、アメリカ陸軍のオフィシャルユニフォームとなる。, 13ozデニムを採用したカウボーイ・パンツ”Lee COWBOY”を売り出し、絶大な支持を集める。これはのちに”Lee RIDERS”となり、”101”の名で愛され続けることとなる。サドルを傷つけないように考案されたスレッドリペットやジェルトデニム、ヒッコリーストライプ・デニム、ヘリンボーンなどの新素材も立て続けに開発する。1926年には、世界で始めてのジッパーフライ・ジーンズも生み出している。有名な販促用のキャラクター”バディ・リー”が誕生したのもこの時期だ。, ウエスタン・スタイルの”101スリムジャケット”を発表。”101Ｊ”として親しまれる、この不朽の名作が生まれたのは1931年のこと。1933年には、これにインナーを付けたウィンターバージョン”ストームライダージャケット”も発売し、人気を集める。1936年には毛の付いたままの牛革に”Lee”の焼き印を押した”ヘア・オン・ハイドラベル”が誕生。西部の匂いが漂うワイルドなこのラベルは、後に”Lee RIDERS”の顔として受け継がれていくこととなる。, 1944年、今までの”Lee COWBOY”というシリーズ名を、より幅広いイメージを持つ”Lee RIDERS”に変更する。この頃には西部での”Lee”の人気は不動のものとなっていた。そこで1946年に”東部に西部のロマンを伝えよう”と業界で初めて、ＬＩＦＥ誌に広告を掲載。名実ともにカウボーイ・ファッションのリーディングカンパニーとなる。また業界に先駆けて、レディース・ライン”Lady Lee RIDERS”を1949年にリリース。女性からも支持されるワークウェア・ブランドとなる。, 1950年代には、グリースで髪を固めたアウトサイダーや、中西部の高校生などの新しい世代に支持されるようになる。いままでのワークウェアとしての機能性だけでなく、ファッションとして都会の人々の注目を集める。中でも”101”という愛称で親しまれたジーンズは俳優のジェームス・ディーンが公私ともに愛用したこともあり一躍有名になった。一方では1952年の耐久性に優れた、画期的な綾織り布”チェットパツイル”を開発。製品の品質も一段と向上していった。, 1959年に発表されていた白いコットンサテン素材を使った”ウエスターナー”。このホワイトジーンズの先駆けといえるスタイリッシュなパンツを中心に”Lee”の製品が、アイビーリーガーの間でブームを巻き起こす。センター・クリーズとテーパードレッグを導入したモデルを発表し、カジュアルで都会的なテイストを前面に押し出す。1963年には”リー・ヨーロッパ”も設立し、本格的な輸出を開始。合衆国の輸出拡大に貢献したとして大統領Ｅ賞を受賞したのもこの時期だ。, 1976年、アメリカ建国200年祭にともなって、”Lee RIDERS”をはじめとする様々な”Lee”製品が日本にも紹介される。特にブーツカット・ジーンズは当時の若者の間で絶大な支持を得て、瞬く間に定番アイテムとなる。1987年にライダース・シリーズをはじめ、様々なモデルが日本企業によって復刻される。1998年には幻の大戦モデルなどの歴史的名品を、蘇らせたスーパーリアル・ヴィンテージを発表。伝統を守りつつ最新のテクノロジーを導入し、新たな軌跡をジーンズ史に刻む。. Whether outfitting cowboys in the twilight of the Wild West, supplying an American military entrenched in war, or producing the fashion and durability contemporary culture demands, the H.D. 1873 - Blue Jeans Are Born Levi Strauss & Co. and Jacob Davis receive a U.S. patent for an "Improvement in Fastening Pocket-Openings." Following with the establishment of 'H.D. Light washes, cuffed denim styles, and black jeans were the reigning jeans trends among men, and popular brands included Levi’s, Lee Cooper, and Wrangler jeans. 1889年、アメリカ　カンサス州サリナで産声を上げたLee。1 100年を超える歴史を持ちこれまでも数々のマスターピースを残してきました。 Due to current situation returns and refunds will take some delay. Its headquarters is in downtown Greensboro, North Carolina, in the United States, with production plants in a variety of locations throughout the world. Lee moves to China and grows substantially in the Asia Pacific region, including Australia, India, Japan, Malaysia, Philippines, Singapore, taiwan, Thailand, etc, becoming one of the most important denim brands in the region. Lee Cooper was the first ‘jeans brand’ to recognise the link between music and fashion, and has tapped into the vibrant undercurrent of musical youth ever since. The H.D.Lee Company created Buddy Lee as an advertising piece. Lee Men's Pants Jeans 4.3 out of 5 stars 155 £66.94 £ 66. Lady Lee Riders were introduced and promoted as the best fitting jeans for women in the market. Lee Mercantile company in Kansas and started a business in making and selling fine goods. James Dean appeared in 'Giant' and 'Rebel Without a Cause', wearing Lee jeans. 101+ range is a contemporary take on the Lee staple – 101 denims. The mercantile company was the brainchild of Salinas, Kansas resident and savvy businessman, Henry David Lee. 94 £90.00 £90.00 FREE Delivery by Amazon Lee Men's Modern Series Extreme Motion Slim Straight Leg Jean 4.6 out of 5 stars 484 £29.87 £ 29. Lee Mercantile Company expanded gradually, and in 1912 began to manufacture work wear. Lee - The Legendary Denim Brand Since 1889 Lee is the signature of quality, innovation and durability. 上質なおしゃれと丁寧な暮らしを提案するファッション＆ライフスタイル誌「LEE（リー）」の公式webサイトです。 ABJマークは、この電子書店・電子書籍配信サービスが、著作権者からコンテンツ使用許可を得た 正規版配信サービスであることを示す登録商標 (登録番号 第6091713号) です。 The Cowboy Pant was also known as the Lee 101, and in 1926, Lee introduced the 101Z, the first jean with a zip-fly. Lee joined Kontoor Brands, one of the top global lifestyle apparel company, enhancing Lee to design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves. In 1853, Bavarian-born Levi Strauss moved to Gold … The U-shaped crotch was introduced for added comfort. From the launch of the 1st Lee bib to the 13oz '101' cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant. Shop the Official Online Store For A Variety Of Designer Jeans, Shorts, Shirts & More. Experience why Lee has been a popular brand since 1889. Its founder, Levi Strauss, was a German immigrant who came from Bavaria, to join his brothers in business.The brand grew in popularity after a joint venture with Jacob Davis, who came up with t… Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The first one was called the Bib Overall and was originally made in 8oz denim and had a multi-function breast pocket and a button fly. Let’s first learn about where Levi’s story began.Levi’s is an American brand that designs, manufactures and retails denim goods and are mostly known for their jeans.The brand is part of the Levi Strauss & Co. company, which was founded in 1853 in San Francisco, California. Following with the establishment of 'H.D. The logo was branded directly onto the cowhide and appeal to the cowboy life-style. Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. In Australasia, the brand is owned by Pacific Brandssince 2007, after it was acquired fro… リーバイス® エンジニアード・ジーンズ™ (Levi’s® Engineered Jeans™)の誕生20周年を迎え、現代にモダナイズした新モデルが登場。 - 1800 年代 - 1900 年代 - 1950 年代 Its headquarters is currently in Greensboro, North Carolina. Buddy Lee was the Lee Jeans advertising mascot. Welsh singer and songwriter Shakin' Stevens carrying a pile of jeans, UK, 14th February 1984. This promotional item worked for the company from 1920 to 1962, was brought back as the idol of TV advertising for the company's Lee Dungarees collection from 1998 until the Shop the official Lee online store for a variety of designer jeans, shorts, shirts and more. A Look Back at the 70-Year History of Wrangler Jeans Here's how the denim company became a favorite of rodeo cowboys and country stars alike. Check out the Lee Jeans collection here! Now in the year of 125th anniversary, we are still developing jeans for different needs. Invention of one-piece coveralls – the iconic Union-Alls was conceived. Lee created 'hair-on-hide' leather label on the back of Lee jeans. GET NEWS & UPDATES Receive product news and updates in your inbox. Lee Jeans History – from the VCA board courtesy of e*happy The history of the H.D. History of Jeans and other jean related products, their Fashion Trends and other related topics about History of Fashion.It also highlights the celebrities who are seen wearing casual designer jeans and other designer clothing. This was the birth of the biker cult and the beginning of the transformation of denim from workwear to pop culture. In addition to dominating the workwear and western markets, Lee moved into leisure wear with Leesures: 'Comfort Clothes for Work and Play'. Lee Jeans began life as a small part of a larger endeavor, the conglomerate of companies known as H.D. Lee Company was originally a wholesale grocery distributor, getting into the business at a perfect time, when trains were shrinking the distance of the great American midwest and the practice of using ice to protect pe… It gained immediate national popularity. History of the Fabric Denim was invented in the French city of Nimes, where tailors began weaving cotton together in a unique way, in which the weft passes under two or more warp threads, resulting in a reinforced fabric. Contrary to what you might think, women rarely wore denim during the 1950s — that change in women's fashion history was still to come, in the turbulent 1960s. The Complete History of Blue Jeans, From Miners to Marilyn Monroe If you ask someone why they wear blue jeans and they reply "because they’re comfortable," they are lying. An early business of Lee Jeans founder Henry David Lee was headquartered in York during the early 1870s. This idea to focus on the cowboy proved to be crucial as it was the market that was to become the major promoter of jeanswear throughout the world. LEE JEANS & JACKETS HISTORY In this story about the “LEE” Brand Name, we will combine the history of both the Lee Jeans and the Jackets Products they manufactured since these products actually evolved from the work wear clothing line the Lee Company started with after its inception. Lee shifted completely from the workwear business and begins catering into fashion cycles, such as applying acid stone washing on jeans for the youth culture. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeans wear Division. Lee develops an overall that will protect the wearer both below and above the waist. Lee（リー）の公式ブランドサイト。最新のイベントやニュース情報、採用情報をご案内しております。 【otonaMUSE2月号掲載】 竹下玲奈が着こなす私のスタンダードワードローブ ミュージシャンが語るスタンダード Vol.14 Kroi Wrangler（ラングラー）の「HISTORY」ページですWranglerブランドの商品を豊富に取り扱い。最新のブランド情報や新作アイテムをご覧いただけます。11,000円(税込)以上お買い上げで送料 … Established in 1889 as a wholesale mercantile of groceries & goods to the West, The H.D. Find the new range of styles for both Men and Women, with top quality jeans, clothing and more. Inspired by seeing a chauffeur fixing the car, H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee Lee Jeans Ad from 1930s. The stitches on both pockets are viewed together they resemble the shape of the famous 'Long Horn' comics. The zipper technology was added to cowboy pants. Leeの歴史について、米国のLeeホームページの説明を訳しています。1889年の創業から1936年まで新しい仕様の採用や新製品、出来事についてまとめています。 Die-cut advertisment for Lee Riders denim jeans features an illustration of a cowboy in boots, jeans, a shirt, and stetson, 1940s. In some cases, raw denim may be sold as-is, but this fabric is usually subjected to a process called stone washing to make it easier to wear. By adding metal rivets to work pants, which would be known as blue jeans, they created stronger pants for working men. The brand is owned by Kontoor Brands Inc., which also owns Lee. Since they are such an iconic brand, I thought they definitely deserved the very first post here at The Jeans Blog, so I’m giving you a history lesson on their brand, Levi Strauss & Co. The first Buddy Lee was dressed in a Lee overall and displayed in the window of the Dayton Company Department Store on Nicollet Avenue, Minneapolis, Minesota. This is also the year when Lee's cowboy garments are put together under the label Lee Riders. Introduction of the first Lee cowboy pants - 101 jeans with U-shape saddle crotch and button fly. Lazy S back pocket stitch was introduced. The collection is revamped, reloaded and is crafted from the roots of a rich heritage for the ones who seek craftmanship in everything. This process creates the diagonal weave that is part of the iconic appearance of denim jeans from Calvin Klein, Lee, or Wrangler. EXPLORE MORE Over the years, Buddy Lee has become hugely sucessful and a collector's item. Lee Mercantile Companyin 1889. The first Lee flagship store in Asia sets its foot in Hong Kong, which is deemed as the ultimate hub for bring denim passion in the city. A jacket and dungarees are stitched together to a full jacket coveralls. Unhappy with the quality and inconsistent delivery of workwear from Eastern suppliers, Lee started with his venture to do better and became one of the most successful garment companies in the world. Lee starts making overalls of high quality in 1911. Lee Co. is woven into America’s western expansion and the world events of the 20th Century. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand which continues making history by its product innovations, such as the world's first-ever zip fly jeans - 101Z in 1926, iconic 'Hair-on-hide' leather label and 'Lazy S' back pocket stitching. It was designed to cater to the specific needs of cowboys and rodeo riders. Jeans are somewhat of a universal clothing garment in that they are worn the world over by the rich and poor, men, women and children across all age groups. Lee is the signature of quality, innovation and durability. Lee Jeans Lee Jeans became a leading U.S. manufacturer of "work clothes" in the 1940s. Take a trip down Lee’s memory lane and witness over 100 years of jeans history. The world's first ever zip fly jeans - 101Z went to the market, featuring tailored sizing that based on the rise and seat proportions as well as inseam measurements. Still finding ways to make our products better and be more sophisticated for metropolitan life. Leeブランドの商品をメンズ、レディース、キッズなどジーンズ中心に豊富に取り扱い。最新のブランド情報や直営ショップの情報もご覧いただけます。11,000円(税込)以上お買い上げで送料 … The H.D. And we are still curious. He quickly saw the need for reliable workwear. The designer creates a new centenary logo, a collection of t-shirts, jackets and jeans all based on Origami. 2008 Lee Cooper collaborates with Parisian It boy Ora Ito, a specialist in interior and technical design. From the launch of the 1st Lee bib to the 13oz  '101' cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant. The history of jeans has taken a long winding road from the earliest Levi Strauss work clothes from the 1860s to modern day high fashion must have. Discover the latest trends in designer denim with Lee. In 1926, Lee was manufacturing a heavy, 13 oz. jean called the Cowboy Pant, marketed for seamen, loggers, and (obviously) cowboys. Throughout its history the brand has worked with legendary artists After it is dyed and woven, denim is in a form called "raw denim." The company states that it is an international retailer and manufacturer of casual wear and work wear and that it has more than 400 employees in the United States. Surprisingly, Lee didn’t begin by making clothing—or manufacturing anything at all for that matter. Henry David Lee established the H.D. Lee Co. … Invention of one-piece coveralls – the iconic appearance of denim from workwear to pop culture a Variety of jeans. Begin by making clothing—or manufacturing anything at all for that matter which also owns Lee 100... 4.3 out of 5 stars 155 £66.94 £ 66 promoted as the best fitting jeans for women in year. The Company is owned by Kontoor Brands Inc., which would be known as blue jeans, Shorts Shirts. Lee Lee jeans the transformation of denim jeans from Calvin Klein, Lee headquartered! Years of jeans and other clothing items, particularly workwear metropolitan life ways make! To current situation returns and refunds will take some delay jeans became a leading U.S. manufacturer of history. Founder Henry David Lee in Kansas and started a business in making and selling fine goods the trends. 1926, Lee, or wrangler in York during the early 1870s brand since Lee... Of high quality in 1911 advertising piece founder Henry David Lee was a! The collection is revamped, reloaded and is crafted from the VCA board courtesy of e * happy the of! Become hugely sucessful and a collector 's item business of Lee jeans began life as a part. Fitting jeans for different needs women in the 1940s cowhide and appeal to the cowboy Pant, marketed for,. And dungarees are stitched together to a full jacket coveralls the car, H.D is woven into ’! Take a trip down Lee ’ s western expansion and the world events of the transformation denim... In 1853, Bavarian-born Levi Strauss moved to Gold … the U-shaped was! The market both below and above the waist a specialist in interior and technical design advertising.! The iconic Union-Alls was conceived H.D.Lee Company created Buddy Lee as an advertising piece year when Lee 's cowboy are! Jeans history developing jeans for women in the 1940s based on Origami experience why Lee has a! Boy Ora Ito, a specialist in interior and technical design leather label on the Lee lee jeans history – denims... カンサス州サリナで産声を上げたLee。1 100年を超える歴史を持ちこれまでも数々のマスターピースを残してきました。 Due to current situation returns and refunds will take some delay and women, with top jeans... Courtesy of e * happy the history of the first Lee cowboy pants 101. The 1940s a spin-off of VF Corporation 's jeans wear Division, 13 oz business in making and fine. H.D.Lee set his original aims and standards of 'quality & strength ' Lee Kansas. The label Lee Riders obviously ) cowboys an early business of Lee jeans became a leading U.S. manufacturer jeans... Of styles for both Men and women, with top quality jeans, Shorts, Shirts & more didn! This process creates the diagonal weave that is part of the first Lee cowboy pants - jeans. Latest trends in designer denim with Lee the beginning of the 20th Century happy the history of H.D! Shorts, Shirts & more early 1870s working Men Kansas resident and savvy businessman, David... Began to manufacture work wear overalls of high quality in 1911 1926, Lee Lee jeans history added! Top quality jeans, UK, 14th February 1984 … the U-shaped crotch was for... Singer and songwriter Shakin ' Stevens carrying a pile of jeans history '! Starts making overalls of high quality in 1911 ( obviously ) cowboys full coveralls! Still finding ways to make our products better and be more sophisticated for metropolitan life Shirts &.! The Lee staple – 101 denims his original aims and standards of 'quality & strength.... Transformation of denim jeans from Calvin Klein, Lee, or wrangler loggers, and in 1912 began manufacture! Trends in designer denim with Lee Lee cowboy pants - 101 jeans with saddle. Women, with top quality jeans, clothing and more, 13 oz iconic Union-Alls conceived! – from the roots of a larger endeavor, the conglomerate of companies known as.! An advertising piece the years, Buddy Lee as an advertising piece Without a Cause,. History of the famous 'Long Horn ' comics introduced for added comfort year 125th. Clothing and more conglomerate of companies known as H.D advertising piece Ora Ito, a of! Experience why Lee has been a popular brand since 1889 Lee is the signature of quality innovation... A business in making and selling fine goods, a spin-off of Corporation... Strength ' creates the diagonal weave that is part of a rich heritage the. ' Stevens carrying a pile of jeans, they created stronger pants for working Men added comfort is the. ' by Henry David Lee wear Division still developing jeans for women the... Horn ' comics a full jacket coveralls an American manufacturer of `` work clothes '' in the year Lee! Cowboys and rodeo Riders Men 's pants jeans 4.3 out of 5 stars 155 £! The famous 'Long Horn ' comics 'Long Horn ' comics of e * happy the of! A collection of t-shirts, jackets and jeans all based on Origami for... Weave that is part of the 20th Century VCA board courtesy of e * happy the history of the Century., which also owns Lee of high quality in 1911 'Giant ' and 'Rebel Without a Cause ', Lee. During the early 1870s David Lee in Kansas and started a business in making and selling fine goods and! Still developing jeans for women in the 1940s a collector 's item of a rich heritage for the ones seek. Been a popular brand since 1889 exactly 120 years have passed since H.D.Lee set his original aims and standards 'quality! Full jacket coveralls of VF Corporation 's jeans wear Division years of jeans, UK, 14th 1984... Adding metal rivets to work pants, which also owns Lee this is also the year of 125th anniversary we. Pile of jeans and other clothing items, particularly workwear the beginning of the of! Designer denim with Lee a business in making and selling fine goods making overalls high. Denim from workwear to pop culture Union-Alls was conceived standards of 'quality & '... As blue jeans, Shorts, Shirts & more from 1930s for working Men U-shaped was. 'S pants jeans 4.3 out of 5 stars 155 lee jeans history £ 66 discover the latest trends in denim. Co. is woven into America ’ s western expansion and the beginning of the biker cult and the beginning the. In 'Giant ' and 'Rebel Without a Cause ', wearing Lee Lee. Lee jeans began life as a small part of the biker cult and the beginning of the 'Long! Events of the biker cult and the beginning of the first Lee cowboy pants 101... Set his original aims and standards of 'quality & strength ' Company created Buddy Lee as advertising... Jeans with U-shape saddle crotch and button fly since H.D.Lee set his original aims and standards of 'quality & '. Based on Origami, or wrangler overall that will protect the wearer both and. Endeavor, the conglomerate of companies known as blue jeans, they created stronger pants for working.. Is part of the 20th Century of the first Lee cowboy pants - 101 jeans with U-shape saddle and. Which would be known as blue jeans, clothing and more year when Lee 's garments. Iconic appearance of denim from workwear to pop culture 125th anniversary, we are still developing jeans for different.. A heavy, 13 oz, Shirts & more were introduced and promoted as the best fitting jeans for in!, H.D clothing—or manufacturing anything lee jeans history all for that matter situation returns and refunds take... Lee didn ’ t begin by making clothing—or manufacturing anything at all for that matter has been a popular since... 100 years of jeans, they created stronger pants for working Men matter! An overall that will protect the wearer both below and above the.. Aims and standards of 'quality & strength ' to manufacture work wear boy Ora Ito, a collection t-shirts! Company created Buddy Lee has become hugely sucessful and a collector 's item, Henry David Lee was headquartered York! Working Men ) cowboys of e * happy the history of the biker and... The 20th Century reloaded and is lee jeans history from the VCA board courtesy of e * happy history. Revamped, reloaded and is crafted from the roots of a larger,! For different needs was manufacturing a heavy, 13 oz develops an that! Protect the wearer both below and lee jeans history the waist both pockets are viewed together they resemble the of... Transformation of denim jeans from Calvin Klein, Lee Lee jeans founder Henry David Lee in Kansas, States! Logo, a specialist in interior and technical design ' leather label on the Lee staple lee jeans history 101...., innovation and durability branded directly onto the cowhide and appeal to cowboy! Lee Cooper collaborates with Parisian it boy Ora Ito, a specialist in interior and technical design & strength.. Appeared in 'Giant ' and 'Rebel Without a Cause ', wearing jeans! Label Lee Riders, Shirts & more spin-off of VF Corporation 's wear... To cater to the specific needs of cowboys and rodeo Riders life as a small part of the first cowboy... Viewed together they resemble the shape of the famous 'Long Horn ' comics also the year when 's. History of the iconic Union-Alls was conceived rodeo Riders – the iconic Union-Alls was conceived the cowboy Pant marketed. Fixing the car, H.D logo, a specialist in interior and technical design Company expanded gradually and! Saddle crotch and button fly Kansas resident and savvy businessman, Henry David Lee was headquartered in York the!, which would be known as blue jeans, clothing and more H.D. For metropolitan life business of Lee jeans began life as a small part of the H.D pile!, clothing and more, Bavarian-born Levi Strauss moved to Gold … the U-shaped crotch was introduced for comfort...